Google serves an audience seeking quick results, potentially leading to issues like distracted usage and reliance on AI.
The 'toilet theory' suggests that online activity like scrolling, clicking, and sharing often occurs during mundane moments, not necessarily in the bathroom.
The internet is frequented by billions, often in distracted states, prompting content creators to consider the limited time available to engage readers effectively. [ more ]
'A small window of opportunity' as publishers grapple with growing AI use - Poynter
Google's AI-driven search engine update may impact news publishers drastically, pushing them to seek allies for legislative action and lawsuits against Big Tech. [ more ]
How To Make Money on Instagram in 2024 (9 Actionable Ways) - Shopify
Building a successful monetization strategy on Instagram doesn't necessarily depend on having a huge following but rather on leveraging unique content and audience engagement. [ more ]
Culture Curator Daisy Morris Shares Her Top Tips for Creating Content On-The-Go
Crafting content about creating content can be a successful strategy for businesses, utilizing tools like Adobe Express for efficient content creation and publication. [ more ]
Establish brand consistency for successful Instagram Reels. Utilize Instagram templates for polished content. Music choice is crucial for emotional impact and audience engagement. [ more ]
Influencer agencies expand their consulting services as competition grows
The Socially Powerful agency launched consultancy services named Prime Influence to enhance enterprise brand and influencer marketing strategies. [ more ]
The future of video storytelling in an AI-driven world - PR Daily
AI will play a significant role in the future of video storytelling, impacting content creation and the ability to discern between AI-generated and human-created videos. [ more ]
AI writing tools like ChatGPT are increasingly used in various industries to speed up content creation and manage mundane tasks, evolving to be useful with human oversight. [ more ]
Deals: STORI AI Essential Plan 5-Year Subscription
STORI AI is a comprehensive brand management tool that streamlines content creation, branding, visual content generation, social media integration, collaboration, and content planning. [ more ]
Site Traffic Down? Google Just Made Some Big Search Changes | Entrepreneur
Google's AI summaries are impacting news publishers by potentially reducing website traffic and diminishing their ability to create fresh content. [ more ]
The 2024 Content Marketing Awards recognize outstanding content creation in various categories, emphasizing originality, storytelling, and measurable results. [ more ]
Why former esports execs are forming a talent and content company to simplify the digital entertainment business
A new venture called Fixated aims to integrate talent and content in digital entertainment, managed by former esports and creator space executives. [ more ]
Buffer: All-you-need social media toolkit for small businesses
Crack the social media code with the hosts of Marketing Happy Hour
Small business owners should focus on articulating their unique value proposition and building trust with customers through personalized content on social media. [ more ]
How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com
The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
Council Post: How To Navigate Algorithm Changes In 2024 To Earn A Top Spot On SERPs
Securing a top spot on SERPs is crucial for brand visibility and credibility, but it's becoming increasingly challenging due to algorithm changes and rising competition. [ more ]
How to Stand Out in a Flood of AI-Generated Social Media Content | Entrepreneur
AI is a transformative force in marketing, with both threats and opportunities. Balancing its use with ethical practices and regulation is crucial. [ more ]
Are you spending too much time chasing likes instead of sales?
Likes don't pay the bills; focus on creating relevant value-driven content and engaging with other users for effective social media marketing. [ more ]
Gemini's YouTube extension in Google Gemini allows users to search and summarize YouTube videos within the platform, providing top video results without personalization. [ more ]
How I Got Here: GQ's Katie Philo breaks down organizational silos as head of social - PR Daily
As Associate Director of Social at GQ Magazine, Katie Philo leads a diverse team and achieves record-breaking results through tailored content strategies. [ more ]
Hamed Latifi started the 'Afghanistan Streets' YouTube channel in 2023 to showcase daily life under Taliban rule through videos of construction works, local shops, and traditional Afghan activities. [ more ]
HubSpot launches new genAI-powered Content Hub | MarTech
HubSpot relaunched Content Hub with AI-powered features for content creation, remix, brand voice, audio tools, narration, and library.
The Content Hub generates multiple content variations from one asset, demonstrating AI's capability in creating diverse content formats efficiently. [ more ]
A proposed TikTok ban could potentially threaten the vibrant influencer community at 1600 Vine, impacting both content creators and brand presence on the platform. [ more ]
Taylor Lorenz, tech journalist: The first influencers were women because media did not speak to their interests'
Influencers have transitioned from being famous for having influence to being known as content creators, with the internet playing a crucial role in this transformation. [ more ]
Unleashing the Power of Content Calendars: Tips & Tools for Content Organization - jeffbullas.com
Content calendars are essential for organizing and planning content creation efforts, ensuring the right content reaches the right audience at the right time. [ more ]